Hard Skills, Soft Skills, Work Ethic

Hard Skills, Soft Skills, Work Ethic for Success ¬†Danny Iny’s Leveraged Learning gets into the qualities that enable success currently. He quotes research done by Harvard University University, Stanford Research Center, and Carnegie Foundation. They found that companies were looking for people that had “soft skills”, developed from good habits. That term is not defined […]

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Sale Letters’ Hidden Part

Five + One Parts of a Sales Letter The five parts of the sales page, (or sales letter), are well known by experts who write about copywriting and bloggers who read about copywriting. The hidden is not an integral part of the page, but it is a very important part of the process. Let’s review […]

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Perform Copywriting Alchemy When You Write

Using Copywriting Alchemy Step by Step Copywriting alchemy is analogous to the fabled goal, the keystone of alchemy in the middle ages, turning lead into gold.¬† Some say the process represents, symbolically, the raising of your attention from material things to the etherial quest for higher wisdom. In copywriting alchemy you raise the lead of […]

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